It will be interesting to see what companies will spend advertising money this year during the Super Bowl. This year Fox network was seeking between $2.8 million and $3 million for 30 seconds of time during this year's game. This is the highest price for Super Bowl ads ever. With the economy recovering from the last three years of mayhem I’m wondering which companies feel safe to spend the big bucks for advertisement. I believe that right now isn’t the time for a company like Groupon.com to go and spend $3 million on a super bowl ad. New company’s should wait it out till next year and see what the economy is going to do. A larger and more successful company like Budweiser can take the risk and spend the money on advertisement because they have the excess cash flow to spend. But you know there will always be that one lucky buyer that will be the next big thing because the Super Bowl is all about timing when it comes to ads. I can remember when godaddy.com hit it big a few years ago with their ads during the Super Bowl, which helped them with business.
I am really looking forward to seeing what Brisk soft drink has up its sleeve. They have collaborated with Rap superstar Eminem to create an animated version of the rapper and a funny sketch with him bringing much needed attention to their product. The funny thing is I didn’t even know Brisk soft drink still existed. So I wonder if the company thinks this will put them back in contention with the competition. I think even if I had the money to invest $3 million for a Super Bowl ad I wouldn’t. There is just to many different things I feel I could do for advertising with that much money. But hey I don’t know I’ve never came across that much cash flow.
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