The emergence of online digital outlets has made it easier to break into the music industry. Technology has given music artists an easy pass into their dreams. It is much easier to get a record deal then it was a decade ago. With artist being able to record their music at home on a laptop and distribute it all over the web there are reduced barriers to music creation and distribution. In my opinion the emergence of technology has watered down music on all levels. Technology has taken the essence out of music, I think if the industry wants to see a turn around it has to concentrate more on artist development. Just because a person can make music at home on their computer doesn’t make them a complete artist. The consumer is downloading a song without even seeing an image of the artist. I can remember before you even heard a song from an artist you would know a brief background of where he or she came from.
I think the most important thing music executives need to figure out is: How to get music to fans in a way that makes sense and without losing money. The only suggestion that I have is for the industry to convert over to a digital industry. By this I mean concentrate more on the digital sales and not necessarily the tangible CD. I see the CD going out of existence in the next ten years and music solely being digital. With iPods and cell phones being able to play music the consumer has no need to have a CD anymore. Unfortunately, music artist will have to continue to find creative ways to sell their music until someone finds a way to stop piracy and the leaking of albums. The most creative thing for an artist to do is find something that coincides with the release of their album and join forces to generate a buzz and sales.
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