Sunday, May 29, 2011

ESPN and FOX Join Forces


The sports television rivalry between ESPN and FOX network came to an end when both of the networks decided to join forces and go against Comcast for the bid on the PAC-10 college football broadcast rights. Comcast thought they had a lock on the rights with a $225 million bid until ESPN and FOX joined forces to outbid Comcast with a $250 million dollar bid that couldn’t be matched. I feel that this is important because it shows America that big companies are able to put aside egos and greed to get something bigger accomplished. According to the PAC-10 commissioner Larry Scott, "I think it became clear that they weren't going to be able to prevail separately, so they came up with the idea of going it together," Scott said. "Normally, if you're a content owner, you'd be opposed to reducing the field of competitive bidders. But knowing the strength of this opportunity, we embraced it. We thought it could be the best of all worlds."

ESPN and Fox used an excellent strategy to land this deal. By the two networks joining forces they will be able to alternate showing PAC-10 games, and share the revenue equally. This deal is also good for the PAC-10 conference since the conference only made $60 million in media rights this past season. With the new deal the conference is looking to more than double their profits from last season. According to the NY Times, “it is the richest conference deal. The Pac-10, which is expected to announce the agreements Wednesday, is following the media model of the Big Ten Conference, which in 2007 created its own network and negotiated a 10-year, $1 billion deal with ESPN.” I feel that in the future we will see more networks joining forces to land large broadcasting rights.



1 comment:

  1. Hi ,

    Nice post. Since you seem to be interested in travelling, I would I would like to refer to one person who, was first my travel agent during my trip to India last year but is now become a very good friend of mine and my wife.

    And all all thanks to this guy from Trip Tuners Ranjan Chetri I had an excellent opportunity to visit and see the beauty of unexplored India.

    I usually do not travel to third world countries. Like everyone, I have my own issues. I dread being left in the middle of a populace that hardly shares anything with me except for a human body.

    Nevertheless, I gathered enough courage last year and decided to visit India on the assurance of my Indian friend that the travel agent is one of his most trusted agents. He advised me to visit the North-East India as they were very warm and innocent at heart. He said that Ranjan specialised in arranging trips to India’s North Eastern states.

    So I called Ranjan (Mobile: +919899371208) and got myself a fortnight long package. It was very cheap and probably cost 30-40 percent less than a similar costing trip to other regions of India.

    My itinerary included a visit to Arunachal Pradesh, Sikkim, Dharmashala (where Dalai Lama lives), Ladakh and to the Kaziranga National park in Assam, notwithstanding a 2 day trip to the hilly capital city of Shillong. I must tell you that it was an experience of the lifetime.

    The sheer hospitality of the people of North-East India was overwhelming. For not a single moment did I feel lonely or insecure. I therefore recommend everyone to visit the North East India. It is rightly called "paradise unexplored".

    I have come to learn that Ranjan along with his few associates have come up with a website: http://www.triptuners.com. Take a look at the site. I might be useful for you if you plan to, or at least know somebody who is looking to spend a memorable time with his family, spouse or friends.

    ReplyDelete