On June 6, 2011 Tiger Woods broke the news via Twitter that he’d be severing ties with his agency IMG, to follow his current agent Mark Steinberg who left IMG to try out other options. It seems that IMG really wasn’t broken up about the departure of Woods. There have been whispers in the golf world that IMG was happy to get Tiger Woods of its roster because of all the drama he has brought to the agency since the sex scandal. The agency has moved away from representation and more in the direction of more profitable entities like broadcasting rights and building sports leagues in other countries like India and China.
I feel the decision that Tiger made to leave the agency with his agent was a smart choice. It is time for Tiger to move on to new things in his life. The only wrong move Tiger can make right now in his career is to continue to do the same. He has been with IMG his whole career and right now he has hit a couple of speed bumps and needs to get over them. I think both Tiger and Mark can form a partnership and build their own super agency.
Mark Steinberg handled Tiger Woods career and image with expert quality during the sex scandal, and I think that is why Woods is staying with Steinberg. Even though the scandal hurt Tigers image and endorsements, Steinberg did what he could do to save what was left of Tigers image and that’s what a good agent is suppose to do. I think it will be interesting to see if Steinberg will join another agency or open up his own to compete against the major agency’s in the business. Either way it goes Tiger Woods will always be a cash cow when it comes to sponsorship and endorsement income. So wherever the team ends up both sides win.
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