Display Ad Business On the Rise

Advertising companies that use display ads have seen an increase in sales over the last six months. Kantar Media estimates display advertising grew 14.6% in 2011’s first quarter. Researchers attribute the rise of display advertising primarily to the growth of college sports tournaments and the high demand of advertising from the automotive industry. I believe that such advertising is a saving grace for struggling industries like the automotive and traveling businesses. I also feel that display advertising could be the future for the music industry to promote new releases.

It is time for a new model to market artists. For example, if a record label purchases a display ad and the consumer clicks on the ad it will direct them directly to that specific artists music content. This will eliminate a lot of searching and unnecessary typing to find information on your favorite artists. Another concept that could be leveraged through display advertising is breaking news display ads. What I mean by breaking news is a news company could purchase a display ad that flashes all of the current news their target market subscribes to. Say for example if the target market enjoys up to date news in the music industry, that particular music news company could provide news to the consumer through display ads. This not only gives the consumer what they want but also at the same time markets the company through display advertising.

I feel that the days of advertising in magazines and T.V. commercials are becoming obsolete. In order for companies to take full advantage of advertising they locate where the target market is going. We currently live in a world where the majority of consumers spend a large amount of time on the Internet and marketers are finding out that the easiest way to reach the target market is through a computer. I think in the next ten years print ads will no longer exists.

http://huguesrey.wordpress.com/2011/06/13/display-ad-spending-jumped-14-6-in-the-first-quarter-report/

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Digital Marketing In the Music Biz

Over the last decade the music industry has taken on a different approach when it comes to marketing music. With the emergence of social media most major music labels are marketing their artists through familiar social media sites such as Twitter. We live in a day and age where the consumer wants the product quick and easy. Social media outlets have allowed record company’s to take full advantage of this concept. I can remember growing up and the only way you could find out if a new artist was coming out was by word of mouth or inside of a popular music magazine or T.V commercials. Now you rarely see a commercial for new artists and music magazines are going under because magazines are coming out online.

Digital marketing in the music business is a hustle. Fans want what’s authentic, relevant, and personal. I feel artist don’t need the label to market their music anymore. With everything being on the Internet all the artist has to do now is find a social media community that accepts him or her in and take advantage of the opportunity. It is much easier to make your way into the industry than before in the “golden era of music”. Before artist had to have talent first and image second. Now the artist can have little or no talent come up with a gimmick and a good marketing plan and be able to sale units.

The days of street promotion and driving from state to state, store-to-store selling records are gone. Technology and Social Media have rewritten the business model for the music industry. This new model is something that has hurt the industry in the short term but I think now that the consumer and the labels are learning how to adapt to this new way of distributing music in the long run the music industry will see the benefits of the digital era.

http://hbr.org/product/nettwerk-digital-marketing-in-the-music-industry/an/510055-PDF-ENG