Display Ad Business On the Rise

Advertising companies that use display ads have seen an increase in sales over the last six months. Kantar Media estimates display advertising grew 14.6% in 2011’s first quarter. Researchers attribute the rise of display advertising primarily to the growth of college sports tournaments and the high demand of advertising from the automotive industry. I believe that such advertising is a saving grace for struggling industries like the automotive and traveling businesses. I also feel that display advertising could be the future for the music industry to promote new releases.

It is time for a new model to market artists. For example, if a record label purchases a display ad and the consumer clicks on the ad it will direct them directly to that specific artists music content. This will eliminate a lot of searching and unnecessary typing to find information on your favorite artists. Another concept that could be leveraged through display advertising is breaking news display ads. What I mean by breaking news is a news company could purchase a display ad that flashes all of the current news their target market subscribes to. Say for example if the target market enjoys up to date news in the music industry, that particular music news company could provide news to the consumer through display ads. This not only gives the consumer what they want but also at the same time markets the company through display advertising.

I feel that the days of advertising in magazines and T.V. commercials are becoming obsolete. In order for companies to take full advantage of advertising they locate where the target market is going. We currently live in a world where the majority of consumers spend a large amount of time on the Internet and marketers are finding out that the easiest way to reach the target market is through a computer. I think in the next ten years print ads will no longer exists.

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