Digital Marketing In the Music Biz

Over the last decade the music industry has taken on a different approach when it comes to marketing music. With the emergence of social media most major music labels are marketing their artists through familiar social media sites such as Twitter. We live in a day and age where the consumer wants the product quick and easy. Social media outlets have allowed record company’s to take full advantage of this concept. I can remember growing up and the only way you could find out if a new artist was coming out was by word of mouth or inside of a popular music magazine or T.V commercials. Now you rarely see a commercial for new artists and music magazines are going under because magazines are coming out online.

Digital marketing in the music business is a hustle. Fans want what’s authentic, relevant, and personal. I feel artist don’t need the label to market their music anymore. With everything being on the Internet all the artist has to do now is find a social media community that accepts him or her in and take advantage of the opportunity. It is much easier to make your way into the industry than before in the “golden era of music”. Before artist had to have talent first and image second. Now the artist can have little or no talent come up with a gimmick and a good marketing plan and be able to sale units.

The days of street promotion and driving from state to state, store-to-store selling records are gone. Technology and Social Media have rewritten the business model for the music industry. This new model is something that has hurt the industry in the short term but I think now that the consumer and the labels are learning how to adapt to this new way of distributing music in the long run the music industry will see the benefits of the digital era.

http://hbr.org/product/nettwerk-digital-marketing-in-the-music-industry/an/510055-PDF-ENG